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> Books > The Strategy and Tactics of Pricing
Category: Business Strategy

Publication date: 2010

Edition:

Authors: Thomas T. Nagle, John E. Hogan, Joseph Zale

Price: 102 GEL


 
The Strategy and Tactics of Pricing

Book Description:
The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.

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